Project Overview

A conversion-optimized business coaching website built to transform visitors into high-value clients. Developed from scratch without existing designs, this comprehensive platform features strategic conversion funnels, dynamic content management, and sophisticated animations across multiple service pages.

The Challenge

The client needed a professional coaching platform that would establish credibility, showcase diverse service offerings (1-on-1, group, corporate coaching), and drive bookings through strategic design. With no designs provided, the project required complete UI/UX conceptualization, precise brand color implementation (#029837 green, #000033 navy), and conversion psychology integration throughout the user journey.

Technical Solution & Key Features

Conversion-Focused Architecture

• Built 7+ interconnected pages creating strategic funnel from awareness to purchase
• Designed homepage with compelling hero section and four-step coaching process visualization
• Created sales page with three-tier pricing structure and psychological pricing elements
• Implemented webinar landing page with registration flow and credibility building
• Developed dedicated checkout and thank you pages for different user journeys

Advanced Design System

• Built comprehensive design system using Tailwind CSS v4 with custom color variables
• Matched exact brand colors while maintaining accessibility compliance
• Created consistent typography scales and spacing patterns
• Designed reusable component architecture ensuring brand consistency

Dynamic Blog Platform

• Developed functional blog with JSON-based content management
• Built category and tag filtering with real-time search functionality
• Implemented pagination with "Load More" feature for better UX
• Created individual post pages with conversion CTAs and related articles
• Designed mobile-optimized reading experience with social sharing

Scroll-Triggered Animation System

• Built custom ScrollAnimation component using Intersection Observer API
• Implemented GPU-accelerated animations with CSS transforms for 60fps performance
• Created staggered entrance effects and hover micro-interactions
• Added reduced motion preferences for accessibility compliance

Strategic Conversion Elements

• Placed multiple CTAs per page following conversion funnel methodology
• Built testimonials carousel with real client headshots and stories
• Implemented urgency elements and scarcity triggers on sales page
• Created FAQ section addressing common objections
• Designed risk reversal elements including money-back guarantee

Service Showcase

• Developed detailed service pages for different coaching offerings
• Built feature comparison tables highlighting value differences
• Created ROI calculators and expected outcomes sections
• Implemented client success stories and social proof throughout

Form & Lead Management

• Built professional contact forms with comprehensive validation
• Created dedicated checkout flow for coaching applications
• Designed thank you pages with clear next steps and expectations
• Implemented email confirmation sequences

Results & Impact

• Delivered professional coaching platform establishing trust and premium positioning
• Created conversion-optimized funnels guiding visitors from discovery to purchase
• Built scalable blog system ready for ongoing content marketing and SEO
• Achieved excellent Core Web Vitals through performance optimization
• Ensured WCAG AA accessibility compliance across all pages
• Designed mobile-first responsive experience working seamlessly on all devices
• Established clean, type-safe codebase ready for future enhancements

The platform successfully combines professional design with conversion psychology, creating a strategic user journey that effectively communicates coaching expertise while driving client acquisition through multiple touchpoints including webinar registrations, direct bookings, and content engagement.

Project Type

Next.js Business Website - Business coaching platform with conversion optimization, dynamic blog, and multi-page sales funnel.