UGC Creator Marketplace Platform
A comprehensive User-Generated Content (UGC) marketplace platform connecting Dutch brands with content creators. This two-sided marketplace required full-stack development to transform Figma designs into a production-ready platform with complex payment processing, automated invoicing, and seamless headless CMS integration.
What was broken, and why it mattered.
The creator economy startup needed a full-stack UGC marketplace where brands could discover, brief, and contract with user-generated content creators at scale. The platform required a two-sided marketplace model with distinct creator and brand flows, a portfolio and reputation system for creators, a brief and deliverable workflow for campaigns, and an integrated payment system for creator compensation.
Two-sided marketplaces for creative work require careful handling of the asymmetry between buyers (brands with specific outcome goals) and sellers (creators with diverse styles and portfolio types). A generic matching system fails both sides.
How I fixed it.
Built the complete two-sided UGC marketplace with creator profile and portfolio management, a brand campaign brief creation and AI-assisted creator matching system, deliverable submission and brand review workflows, a rating and reputation system for creators, and an integrated payment and payout system.
Designed distinct UI experiences for brand and creator user roles while sharing a consistent underlying design system. Built the brief structure to translate brand marketing goals into specific, actionable creator briefs rather than leaving the translation to chance.
Numbers that actually moved.
What I'd do differently.
The most impactful design work on this project was building a brief structure that translated brand marketing goals into actionable creator briefs. Without that translation layer, brands write vague briefs and creators produce misaligned content. The structured brief system reduced revision cycles and was the feature both sides valued most.
Suhag Al Amin built a full-stack two-sided UGC creator marketplace where brands create and brief campaigns to matched content creators, manage deliverable submissions and reviews, and handle creator payments through an integrated payout system. The platform serves both brand and creator users with distinct dedicated interfaces built on a shared design system, with a structured brief format that bridges the gap between marketing goals and creator execution.
A few other things I've shipped.
Have a pilot deadline? Let's talk.
Tell me where you are. I'll tell you, honestly, whether 6-8 weeks is realistic and what the first week looks like.